New Sales and Development Centre in China Reinforces Fane’s Commitment to Asia

In : News
09 Nov 2016 By Fane

Fane International loudspeakers, in association with sister company Precision Devices and regional distribution partner Lion Audio have opened a new business development centre in Asia. Situated in a thriving new commercial business district in Panyu, downtown CBD, Guangzhou, China and located above a stylish, modern shopping centre that features many high profile western brands and includes a luxuy hotel and high speed rail link. The sales and development centre constitutes an important foundation for Fane and Precision Devices brands to further enhance their presence in the exciting Asia marketplace in combination with expanded service and support for the needs of new and existing customers in the region.

Based in the UK, Fane International and Precision Devices are world leaders in the design, development and manufacture of component loudspeakers for a broad range of professional audio applications. The new business centre will serve both as a sales office for Fane and Precision Devices and a boutique showroom that echoes the high-end quality of Fane and Precision Devices components. Providing high-level, sales and ‘real-time’ technical application support to our growing customer base. The centre aims to create new opportunities and develop relationships with new and existing global pro audio manufacturers and suppliers through technical seminars, product demonstrations and face-to-face discussions with the Fane PD technical team.

“Our new centre is an important investment and step for our continued growth and development in the region. It builds upon the firm foundations we have established and underlines the confidence, importance and long term approach we attach to developing close relationships with our partners. The centre allows us to deliver close strategic support services and immediate on hand technical support. Alongside with our regional partner Lion Audio our focus is to add real value to our business relationships. Loudspeaker components cannot be sold on their technical data alone.” Says Fane and PD sales director Neil Barnes.

“We need to show the products, explain the technical benefits, assess suitability and make suggestions for optimum performance in our clients intended application and enclosure design. We also have a dedicated demonstration and listening room where we can demonstrate our sound and fine tune to the clients requirement. Our products need to be heard to fully appreciate the levels of performance that can be delivered. Our objective is to provide a winning advantage”

We look forward to discovering the new opportunities ahead and working more closely with our customers as they integrate Fane and Precision Devices technologies into their latest innovations.

For more information please contact us by email to Fane at or Lion Audio at


Main Image: The Lion Audio Team in the new Business Development Centre with representatives from Fane; Technical Director, Mark Oldroyd (back row, 2nd from left), Sales Director Neil Barnes (back row, center) and former Fane Chairman Arthur Barnes (back row, 2nd from right) with Vincent Su of Lion Audio (Far left).


Fane speakers on display in the development centre board room. PD speakers on display in the development centre board room.


Reception area in the new business development centre.


The development centre reception area features subtle decorations that highlight our British heritage. Lightweight, small format drivers in our 'suspended' display taken from our stand at Prolight + Sound, Guangzhou 2016.


Vincent Su of Lion Audio (far right) with members of his team in one of the development centre meeting rooms.


The Fane / Precision Devices and Lion team presents Hertz Audio with an Official OEM Business Partner Certificate.

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