Fane are bringing our engineering pedigree to East Africa. Announcing a new strategic partnership with Sound Creations, Kenya, one of the region's most established professional audio distributors and system integrators, to build the Fane brand across Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, South Sudan and the Democratic Republic of Congo with wider expansion across Africa to follow.
The vision being more than a distribution agreement. It's a long-term commitment to developing the professional loudspeaker market in East Africa properly: a growing network of dealers, resellers, system integrators, rental companies, consultants and OEM manufacturers, all backed by dedicated technical training, product demonstrations, regional stock and genuine after-sales support.
The timing reflects real momentum in the pro audio sector in the region. East Africa is seeing sustained investment in houses of worship, entertainment venues, hospitality, education and major commercial infrastructure, all of which are driving demand for high quality loudspeaker components that can deliver at a professional level.
To launch the partnership Fane and Sound Creations will focus on a curated selection from the Fane product range, chosen to match the needs of professional audio customers and OEM manufacturers across the region. Fane's full range of component loudspeaker drivers remains available on enquiry, with more products from the catalogue set to roll out across the region as the partnership develops.
"We are delighted to be partnering with Sound Creations as we grow Fane's presence in East Africa."
Mark Barnes – Managing Director, Fane.
“Their technical expertise, market knowledge and established regional relationships make them an ideal partner for us. This is about much more than distributing products; it is about developing the market, supporting customers and building the Fane brand for the long term.”
Neil Barnes – Sales Director, Fane.
“Fane's engineering heritage and product quality make it an excellent fit for the East African market. Our objective has always been to build brands, not simply sell products. Our existing network and technical capabilities give us a strong foundation to build from. This is just the beginning of an ambitious regional programme."
Nipul Shah, Sound Creations, Director.
As the partnership grows, expect more products, deeper regional reach, and further announcements as Fane and Sound Creations bring premium British sound engineering and possibilities to new markets across Africa.
For enquiries about the full Fane range or to get in touch with the East African team;
For further information about Fane or to discuss business opportunities with the brand in your region, please email info@fane-international.com or visit www.fane-international.com