Fane Appoint Sonido Musica Indonesia (SMI) as Distribution Partner

In : News
14 Nov 2022 By Fane

Fane International limited, UK manufacturer of component loudspeakers and pro audio products are proud to announce the appointment of Sonido Musica Indonesia (SMI) as its new distribution partner for the Indonesian Pro Audio market.

A subsidiary of Inti Megah Swara (IMS), SMI’s vision is to promote music as part of everyday life through the distribution of high-quality musical instruments to the Indonesian music market. Consisting of a team of experts, some with over 23 years of industry experience, along with a large retail network. They are perfectly placed to offer specialist technical knowledge and support of Fane professional audio products in the region.

Patricia Dharmawan, Senior General Manager of Sales Marketing and Product comments “We are confident in Fane products, not only because the brand has legacy and heritage as a reputable British brand, but also because PT.SMI wants to provide alternative options to the current brands available in the Indonesian marketplace. Offering quality products that don’t mean high prices, we feel the market needs to try and experience this British legacy directly for themselves. We are honored to be appointed as Fane’s partner and look forward to working alongside the Fane team.”

 

Mark Barnes, Managing Director of Fane says “The appointment of Sonido Musica Indonesia (SMI) as our exclusive components distributor in Indonesia represents both the renewal of a long-standing partnership in the region and the opening of an exciting new chapter. We have been long aware of SMI’s outstanding reputation in the audio and musical instruments sector in Indonesia and their decision to broaden their range of products into professional audio components represents the perfect time for us to cooperate together. Fane has spent the time since the covid disruption of early 2020 refining our products, product lines and supply chains to make our brand a more compelling option than at any time since our brand’s inception over sixty years ago. It’s the natural time to significantly improve our outreach in one of the world’s most important economies and SMI are perfectly positioned to make this happen. Importantly, the SMI management team share our vision, dynamism and commitment to bringing world-class product to their market. We couldn’t be more excited about working together. This is a great development for professional audio users in Indonesia.”

For further information please contact SMI at admin.smi@sonidomusica.co.id or visit their website at www.sonidomusica.co.id

To discuss business opportunities with the Fane brand in your country, please contact us via email to info@fane-international.com or using our contact page.

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